How Binge On Fits into T-Mobile’s Three-Part Strategy

By: New Markets Advisors

Just this week, T-Mobile announced Binge On, a free addition to the carrier’s Simple Choice plan that will allow subscribers to stream unlimited video from providers like Hulu, HBO, and Netflix without it counting against their data usage.

T-Mobile Binge On is the latest piece of the company’s three-part strategy to take on market leaders Verizon and AT&T. In our recent piece for Forbes, we look at T-Mobile’s strategy for using its limited assets to make a play for more market share.

​Story by Steve Wunker and Dave Farber.