Google is trying to ride new waves of growth to meet investor expectations. Unfortunately, as it chases this goal it is falling into a trap that ensnares many companies eager for new revenue.
It is pushing new efforts to get too big too fast, thereby cramming them into existing market spaces rather than forging fundamentally new markets. Counter-intuitively, the surest route to big growth can be through first targeting small markets. Read more in my post at Forbes.
Story by Steve Wunker.
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