Designed to bring actionable insights and approaches on topics relevant to you and your team. Explore our best-selling books, our in-depth working papers, and our articles in esteemed publications.

​Learn more about New Markets Advisors

Explore Our Thinking

FEATURED WORKING PAPER

Become a Customer-Centered Organization Using 'Jobs to be Done'

Uncover the “why” behind customer behavior, lay the foundation of your strategy and product roadmap, and connect with customers in compelling ways. In this working paper you’ll learn:​​

• The fundamentals of Jobs to be Done and why this approach works
• A step-by-step process for applying these methods
• How companies like Twitter use Jobs to be Done to unlock new growth

READ THE FULL WORKING PAPER >

Our Work In Action

Boehringer 
​Ingelheim

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​How a leading European pharma company enabled its embrace of digital health
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Tillamook

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​​How a leading U.S. dairy
​brand captured new growth opportunities by uncovering
unmet customer needs
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Panasonic

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​How a global electronics giant mapped the automotive future

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Looking for More Insight?
​Let's Have a Conversation 

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