It’s no surprise the pandemic has resulted in unprecedented disruption and accelerated change for consumers and industries alike. With the rise of hybrid work, changes in customer behavior, and the rapid growth of new industries, it’s imperative to plan for a future of new normal. But how can an organization align on its next move?
Navigating such uncertainty, it’s more important than ever to use Jobs to be Done as a way to organize your company to create products and services that truly meet customer needs.
Watch a live recording with Stephen Wunker, Managing Director of New Markets Advisors and author of the book "Jobs to be Done: A Roadmap For Customer-Centered Innovation" and Ari Zelmanow, Vice President of Research, Insights, and Analytics at Gtmhub, as they explore how organizations can:
Use Jobs to Be Done to design growth strategies in a fast-changing industry
Identify and overcome innovation obstacles
Learn from Gtmhub, Twitter, and Panasonic on how to embed customer-centricity into the company culture