Let's Connect
New Markets Advisors
  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Contact
  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Contact

Insights From New Markets Advisors

11/8/2011

BRINGING A GLOBAL BRAND TO AN EMERGING MARKET

 
Picture
By: New Markets Advisors
​

Italy’s Piaggio is a 127-year-old firm with a proud heritage and iconic global brands such as the Vespa scooter. 

Companies with such deep roots often have trouble adjusting to an emerging market, yet Piaggio has succeeded through creating a new market segment and targeting mid-sized countries. I interviewed Costantino Sambuy, the head of Piaggio’s efforts, about what approaches worked. Read more in my piece for Forbes.
​

Story by Steve Wunker.

Comments are closed.
Picture
New Markets Advisors is a boutique consulting firm that helps companies determine what to bring to market and how to do it successfully

ABOUT

RESULTS

​BLOG

CONTACT US

JOIN OUR TEAM


HEADQUARTERS  |  50 FRANKLIN STREET  |  SECOND FLOOR  |  BOSTON, MA 02110  |  UNITED STATES  |  TEL. +1 617 936 4035
New Markets Advisors © 2023  - Terms of Use - Privacy Policy