Minute Maid Pulpy Super Milky may be not only the world’s most awkwardly-named consumer product, but also one of its worst tasting.
This glutinous, fruit-flavored milk sits heavily on the tongue. In China, it’s a hit. Consumer products in emerging markets can baffle people with Western tastes, yet they represent enormous potential. For instance, there are 420 million consumers in India’s cities alone, spending $160 billion a year on consumable items, a figure that is growing by over 5% per annum. For consumer products companies, cracking the code that makes Pulpy Super Milky a success is a business imperative.
Five rules, corresponding to the five elements of a business model, offer guidance:
It is not easy to master any of these five rules, let alone all at once. However they provide a roadmap for how companies can triumph in the lands where Pulpy Super Milky can rule.
Story by Steve Wunker.
This section will not be visible in live published website. Below are your current settings:
Current Number Of Columns are = 3
Expand Posts Area =
Gap/Space Between Posts = 10px
Blog Post Style = card
Use of custom card colors instead of default colors =
Blog Post Card Background Color = current color
Blog Post Card Shadow Color = current color
Blog Post Card Border Color = current color
Publish the website and visit your blog page to see the results