Partnerships can speed company responsiveness, open firms to new thinking, and shorten the path to commercializing new ideas.
So why are a rash of high-profile start-ups shunning partnerships in favor of a go-it-alone approach to product development and marketing? Despite the business orthodoxy that sings the praises of partnerships, sometimes the most innovative firms will excel through a do-it-yourself approach to building their business. Read more at Harvard Business Review.
Stephen Wunker is Managing Director of New Markets Advisors and Author of Capturing New Markets: How Smart Companies Create Opportunities Others Don’t (McGraw-Hill, 2011)