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New Markets Insights
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Strategy and Analysis from Innovation Specialists

The iPhone’s Coming Struggle in Emerging Markets

8/1/2011

 
By: New Markets Advisors
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As much as Apple seems to surge from strength to strength, it’s had only middling success in emerging markets.
The company has recently begun to target these new markets in a more concerted way, and rumours abound of a new, relatively inexpensive iPhone coming to support this strategy. Watch out. For all of Apple’s attention to creating elegant technical systems, it will need to pay equal attention to crafting business systems essential for success in these environments. Read about the coming struggles in my post at Forbes.

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​Story by Steve Wunker.


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  • About
    • Our Distinct Model
    • Team
    • Join Us
  • Services
    • Develop Growth Strategies
    • Uncover Jobs to be Done
    • Build Innovation Capabilities
  • Industries
    • Arts and Culture
    • Consumer Goods
    • Financial Services
    • Healthcare
    • Social Innovation
    • Technology
  • Past Work
    • Success Stories
    • Recent Clients
    • Testimonials
  • Our Thinking
    • Leading through the Coronavirus Crisis
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    • Working Papers
    • Articles
    • Blog
    • Speaking Engagements
  • Contact