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  • About
  • Capabilities
    • Jobs to be Done
    • Growth Strategies
    • Define New Products
    • Go-to-Market Plans
    • Innovation Capabilities
  • Industries
    • Consumer Industries
    • Financial Services
    • Healthcare & Life Sciences
    • Technology
  • Results
  • Thinking
  • Non-Profit Work
    • Arts & Culture
    • Social Innovation
  • Contact

Full Collection of Working Papers 

​Our in-depth working papers highlight proven frameworks and actionable recommendations for you and your team to implement today
Re-Think Museums: How to Attract More Visitors, More Often
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After Covid-19, How Does Innovation Change?
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Using 'Jobs to be Done' to Become a Customer-Centered Organization: A Step-by-Step Guide on How to Make it Work
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Three Steps to Re-Designing Your B2B Sales Strategy Post-Pandemic​
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Using Journey Maps to Understand How Covid-19 Has Changed Customer Behavior ​
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Strategic Planning In a Time of Coronavirus​
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Capability Case Study​ ​
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Navigating Uncertainty with FutureCasting
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Preparing for the Economic Boom
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Speeding Growth: 8 Drivers of Fast Product Adoption
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Put Your People First: Building Organizational Safety and Resiliency
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A Time For Reinvention: How Arts and Culture Organizations Can Elevate Their Customer Experience During the Pandemic​
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Combatting Institutional Blindness: How Companies Can Illuminate the Future​ ​
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Strategic Planning in Times of Uncertainty​ ​​
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What Behavior Changes Will Last After Covid-19?
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Understanding the "Why" In Customer Experience: Journey Mapping Meets Jobs to be Done
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Innovation from the Inside Out: 8 Steps to Become an Innovation Powerhouse
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