Full Collection of Working Papers
Our in-depth working papers highlight proven frameworks and actionable recommendations for you and your team to implement today
Using 'Jobs to be Done' to Become a Customer-Centered Organization: A Step-by-Step Guide on How to Make it Work
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A Time For Reinvention: How Arts and Culture Organizations Can Elevate Their Customer Experience During the Pandemic
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JTBD in Tech: How to Take the Guesswork Out of Innovation
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