after covid-19, how does innovation change?![]() For many organizations, the challenges faced in 2020 were unprecedented. To survive the pandemic and prepare for an uncertain future, businesses had to innovate in ways they never had before. In this paper, we lay out the five innovation practices that found widespread adoption over the last year, and that we recommend companies continue embracing well after COVID-19.
Download working paper here >>> Published January, 2021 three steps to re-designing your b2b sales strategy post-pandemic
A TIME FOR REINVENTION: HOW ARTS AND CULTURE ORGANIZATIONS CAN ELEVATE THEIR CUSTOMER EXPERIENCE DURING THE PANDEMIC
put your people first: building organizational safety and resiliency
What behavior changes will last after the coronavirus?
Using journey maps to understand how the coronavirus has changed customer behavior
Managing Through the Coronavirus, Phase by Phase
Strategic PLanning in a time of coronavirus![]() Coronavirus is creating highly uncertain times, and managers have their hands full navigating the crisis today. But they also need to plan for what their decisions now will mean for the future. This paper shares our learnings for strategic planning during highly uncertain times like these, including traps to watch out for, guidance for scenario planning, and advice for leading strategy conversations virtually.
Download the working paper here >>> March 16, 2020 Quantifying Feelings: Using Surveys to Measure Emotional Jobs to Be Done![]() There is no doubt that emotions are notoriously tricky to pin down. Unlike variables such as cost, size, or ease of purchase, emotions neither discrete nor concrete, making them difficult to compare. What “delights” one consumer may “thrill” another. The question is, what’s the difference? Even more pertinent, does the difference matter? Parsing out specific emotions is useful only if doing so leads to a clear course of action. Measuring emotions with a survey is difficult, but there is a way to do it. Our research into emotional jobs is guided by 3 key principles, which we lay out in this working paper.
Download the working paper here >>> Winter 2019 Understanding the "Why" in customer experience: Journey Mapping Meets Jobs to be done
Speeding growth: 8 Drivers of Fast Product Adoption
Getting to know tomorrow's customers: Using 'Jobs to be done' to become a customer-centered Organization
Innovating From The Inside Out: 8 Steps To Becoming An Innovation Powerhouse
Combatting Institutional Blindness: How Companies Can Illuminate The Future
Strategic Planning In Times Of Uncertainty
Capability Case Study
Beacons for Business Model Innovation
|