New Markets Advisors
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    • Uncover Jobs to be Done
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​WORKING PAPERS

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Quantifying Feelings: Using Surveys to Measure Emotional Jobs to Be Done

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There is no doubt that emotions are notoriously tricky to pin down. Unlike variables such as cost, size, or ease of purchase, emotions neither discrete nor concrete, making them difficult to compare. What “delights” one consumer may “thrill” another. The question is, what’s the difference? Even more pertinent, does the difference matter? Parsing out specific emotions is useful only if doing so leads to a clear course of action. Measuring emotions with a survey is difficult, but there is a way to do it. Our research into emotional jobs is guided by 3 key principles, which we lay out in this working paper.

Download the working paper here >>>

​Winter 2019


Understanding the "Why" in customer experience: Journey Mapping Meets Jobs to be done

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Every journey map comes with a promise: visualizing customers' experience helps companies design powerful solutions.  Yet, journey maps often fail to reach this goal, falling into the common traps of neglecting to explain the journey's larger context, assuming that customers are hyper-rational, and becoming too complex to be useful.  This working paper shows how to leverage Jobs to be Done in journey mapping to uncover unmet needs and pave the way to succesful innovation.

Download the working paper here >>>

Summer 2019

Speeding growth: 8 Drivers of Fast Product Adoption

Speeding Growth Product Adoption
Some new products become popular seemingly overnight; others languish for years despite being great ideas.  In our Winter 2017 working paper, we ask: why?  What accounts for the varying adoption speeds of different innovations?  Is there anything to do to move things along more rapidly?  Eight factors stood out as major influencers in the adoption speed of an innovation. 

Download the working paper here >>>

Winter 2017

Getting to know tomorrow's customers: Using 'Jobs to be done' to become a customer-centered Organization

Jobs to be Done Customer-Centered
'Jobs to be Done' is a theory about how customers make decisions.  It helps us understand why customers buy what they buy, allowing us to proactively design solutions that are more likely to succeed in the market. This working paper explains our step-by-step framework for using Jobs to be Done, and illustrates our process with a case study in the food & beverage industry.

Download the working paper here >>>

​Spring 2017

Innovating From The Inside Out: 8 Steps To Becoming An Innovation Powerhouse

Innovation Strategy Innovation Capability
Through our history of helping organizations large and small tackle their innovation needs, we have identified eight critical steps to bolster a company's innovativeness.  This free working paper outlines both organizational-level and on-the-ground steps that you can take to be more innovative tomorrow.​​

​Download the working paper here >>>

​Summer 2016

Combatting Institutional Blindness: How Companies Can Illuminate The Future

Combatting Institutional Blindness
Many companies suffer from what we call institutional blindness: an ignorance about context that leads to taking inappropriate risks, missing key trends, and developing competitive vulnerabilities. In this working paper, we outline the Innovation Knowledge Matrix--the results from a five-year process of cataloging what companies think they know and what leads them to become disconnected from emerging realities. It shows how companies can combat tunnel vision, unchecked assumptions, and other forms of institutional ignorance. 

Download the working paper here >>>

Winter 2015

Strategic Planning In Times Of Uncertainty

Strategic Planning Uncertainty
Traditional approaches to strategic planning are unsuited to increasingly volatile business environments.  They ignore uncertainty about future conditions, gloss over the diverging views of stakeholders, and frequently avoid the need to make hard choices.  This working paper discusses a range of tools to help companies consider a variety of scenarios, account for opposing viewpoints, force difficult decisions, and look dispassionately at both new types of threats and emerging opportunities. It also provides guidance on organizing more effective strategy retreats. 

Download the working paper here >>>

Winter 2014

Capability Case Study

Innovation Capability Jobs to be Done
This case study discusses how Cognizant, a leading provider of information technology, consulting, and business process outsourcing systems, deployed a new innovation methodology--Jobs to be Done--throughout its vast and decentralized workforce without causing disruption to the organization.

Download the case study here >>>

Summer 2014  

Beacons for Business Model Innovation

Business Model Innovation
Business model innovation is a hot topic in management thinking, even though there seems to be little agreement about what it looks like and even less about how to discover it. But there is no reason for business model innovation to feel mysterious or hard to achieve. This working paper presents two pattern recognition tools to empower companies to pick and develop breakthrough winners in their business model innovation portfolio. 

Download the working paper here >>>

Published by Deloitte Doblin, Spring 2014

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ABOUT
Our Distinct Model
​Team

SERVICES
dEVELOP growth strategIES
UNCOVER JOBS TO BE DONE 
BUILD INNOVATION CAPABILITIES

​​

INDUSTRIES
consumer goods 
financial services
healthcare
Social Innovation
Technology

​

PAST WORK
success Stories
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Testimonials

OUR THINKING
books
working papers
articles
blog
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NEW MARKETS ADVISORS
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United States

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New Markets Advisors: Empowering Companies to COMPETE DIFFERENTLY ​© Copyright 2019. All Rights Reserved. Terms of Use. PRIVACY POLICY.
  • About
    • Our Distinct Model
    • Team
  • Services
    • Develop Growth Strategies
    • Uncover Jobs to be Done
    • Build Innovation Capabilities
  • Industries
    • Consumer Goods
    • Financial Services
    • Healthcare
    • Social Innovation
    • Technology
  • Past Work
    • Success Stories
    • Recent Clients
    • Testimonials
  • Our Thinking
    • Books
    • Working Papers
    • Articles
    • Blog
    • Speaking Engagements
  • Contact